How to build a differentiated and Effective Rugged Proposition in a post COVID World
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A NEW LANDSCAPE
The world today is characterised by a growing demand for mobility. Rugged mobile devices have been instrumental in enabling organisations to embrace mobility and new digital ways of working, saving them time and money in the long term, and boosting productivity and efficiency along the way. Over the last few years, the sector has proven lucrative for the channel, and “in 2019 the rugged tablet market – including state tablets and 2-in-1 devices – reached an all-time high of $1.2 billion,” according to VDC Research.
However, Covid-19 and the resulting economic, social and commercial challenges brought about uncertainty for both end users and channel players in the space. That said, there are reasons to be optimistic, “while the market is expected to contract by over 10% in 2020, VDC anticipates a strong rebound in 2021, assuming a second Covid-19 wave does not force the economy into another prolonged shutdown.” Durabook’s own data and conversations with its channel partners and end users around the world echo this positivity, and suggest that there are some clear opportunities for the channel in the space – even in the immediate term.
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