31 Jul 2023

Durabook Agrees New Distributor Partnership to Meet Middle East Demand

Durabook has agreed to a new partnership with United Arab Emirates (UAE) distributor Startech FZE as it looks to strengthen its presence in the Middle Eastern markets.

The agreement will see Startech FZE expand its rugged product portfolio with the addition of Durabook’s cutting-edge solutions, allowing the computing specialist to reach a wider customer network across the UAE, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Jordan, and Lebanon.

Startech FZE is a leading service center for industrial IT, networking, and automation products in the UAE. With nearly a decade of expertise, the team works with industry-leading products for several industry verticals, including transport, security, manufacturing, power & energy, water, wastewater, and oil and gas sectors.

The competitive price point, flexibility, and versatility of Durabook’s cutting-edge tablets and laptops mean resellers can meet individual customer needs without incurring costs. The rugged device specialist has experienced increasing demand for its solutions across various verticals within the region. To meet this demand, Durabook has expanded its product range with innovative solutions, including its latest R8 tablet, the world’s only fanless 8” fully rugged tablet with 12th generation Intel® Core™ processors, and its newly-upgraded U11I model.

This new partnership with Startech FZE will help to fulfill this growing demand while providing new sales opportunities for resellers in various markets across the Middle East.

Startech FZE CEO, Arman Saffari said: “At Startech, we believe that durable and reliable technology is essential in today’s challenging and ever-changing business landscape. With Durabook’s extensive experience and our shared commitment to quality, we are confident in our ability to provide rugged computing solutions that empower our customers to thrive in even the harshest conditions.

“Together, Startech and Durabook will set new standards in rugged computing, exceed customer expectations, and make a positive impact in industries that rely on robust technology solutions.”

Twinhead CEO, Fred Kao said: “Durabook is expanding operations across the Middle East, and this latest partnership with Startech FZE will enable us to meet growing demand in the region while building important relationships with a new network of specialist resellers.”