28 Jan 2025

Durabook Agrees New Distributor Partnership to Meet Demand in the Baltics

Durabook has agreed a new partnership with Latvian-headquartered distributor ELKO as it looks to grow its presence in the Baltic States.

The agreement will see ELKO expand its rugged product portfolio with the addition of Durabook’s entire portfolio of cutting-edge solutions, allowing the pan-European ICT broadline distributor to reach a wider customer network across Lithuania, Estonia and Latvia.

ELKO is the Baltic States’ leading distributor of IT and CE products with a strong regional presence in Europe and Central Asia. With three decades of expertise, the team specialises in industry-leading IT products, including components, PCs, notebooks, smartphones, tablets, wearables, office electronics, peripherals and wholesale software across several industry verticals.

The competitive price point, flexibility and versatility of Durabook’s cutting-edge tablets and laptops mean resellers can meet individual customer needs without incurring costs. The rugged device specialist has experienced increasing demand in the region and has expanded its comprehensive product portfolio to include two new AI PCs and the launch of the R8, the world’s only fanless 8” fully rugged tablet with 12th generation Intel® Core™ processors.

This new partnership with means ELKO will be able to help Durabook meet growing regional demand while providing new sales opportunities for resellers in various markets.

“As a leading regional IT distributor, we have seen product demand increase across several industries here in the Baltic States. Our new relationship with Durabook will allow us to meet that demand while providing our growing customer base with quality rugged computing solutions that empower them to thrive in even the most competitive markets,” said Jānis Jēgers, Head of the Baltic Solutions Product Group at ELKO Group.

Twinhead CEO, Fred Kao said: “This exciting new partnership with ELKO means we will be able to expand our operations in the Baltic States, building new relationships with specialist resellers and promoting our cutting-edge product portfolio to new audiences.