Where the Opportunities Lie
New Vertical Play
Renewed technology investment from manufacturing, logistics and warehousing that are striving to cope with skyrocketing online sales and continuously high demand present growth areas for rugged sales. Healthcare, public safety and medical sectors have also been busier both in terms of direct patient care, as well as in testing, research and development environments.
Markets with Existing Need
The use of new technologies such as rugged devices designed to maximise efficiency can be critical to a company’s success. Therefore, channel players in this space are likely to continue to be well positioned to serve those markets where demand is usually high.
Most customers consider their technology requirements holistically. This is where customisation and flexibility are key. When developing propositions for rugged devices, the channel should be thinking beyond the device and its individual features, and presenting a solutions-focused proposition, which wins out every time.
In order to successfully navigate the fundamental changes, companies need new network skills and a holistic-systemic understanding of digital change. The capacities for processing digital data will increase massively, with growth driven by digitally enhanced offerings, processes and transactions in each industry.
How to Maximise the Opportunities
Here are top five ways that the channel can create differentiated rugged mobile device propositions that will drive sales and return a profit.
Read our case studies to learn how we have worked with partners from all over the world to help them enhance their workforce and customers
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“Durabook is able to respond directly to the end customer’s needs and achieve fast delivery times. The team is always customer-focused. Fast delivery means fast manufacturing process and delivering products to their clients faster than the lead-time of others.”
Bruno Vatin, Head of Sales at Logic Instrument.
“It is no longer just about the device itself, but the service that is offered around the device. The devices reach the customer ready for operation; they just has to turn it on and start, no longer do they need to install software or go through complex set up procedures.”
Stanley Sarfo, Sales Manager at A Ruggserv.